Privacy Policy

This Privacy Policy explains how Limitless Tire Group Inc. ("Limitless Tire", "we", "us", or "our") collects, uses, discloses, and protects personal information when you visit https://limitlesstire.com, shop our marketplace, book services, contact us, or subscribe to our emails.

We operate in Canada and process personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. If you are in Quebec, additional rules under Law 25 may apply.

Privacy Officer

Our Privacy Officer is responsible for this policy and for requests about your personal information. Contact: info@limitlesstire.com (subject line: Privacy Officer), phone 1-647-748-8473, or mail 37 Kodiak Crescent Unit 16, North York, ON M3J 3E5, Canada.

What information we collect

Personal information is information about an identifiable individual. We collect only what we need to operate our business and provide the services you request.

Depending on how you use our site, we may collect:

• Identity and contact details: name, email, phone, shipping and billing address
• Order and service details: products purchased, appointments, vehicle information you provide for fitment
• Payment-related data: processed by our payment provider (we do not store full credit card numbers on our servers)
• Account or membership details if you create an account or join a program
• Communications: messages you send through contact forms, chat, email, or phone
• Technical and usage data: IP address, browser type, device, pages viewed, referring URL, and cookie identifiers (see our Cookie Policy)
• Marketing preferences: whether you opted in to commercial electronic messages

How we use your information

We use personal information to:

• Process orders, payments, shipping, pickup, and installation bookings
• Provide customer service and respond to inquiries
• Improve our website, inventory, and services
• Detect fraud, secure our systems, and meet legal or tax obligations
• Send transactional messages about your order or appointment
• Send promotional emails or offers only when you have given express consent under Canada's Anti-Spam Legislation (CASL), or where CASL otherwise permits

Service providers and disclosures

We do not sell your personal information. We share it with trusted service providers who need it to help us operate, under contractual or comparable confidentiality obligations. Categories include:

• Payment processing (Stripe)
• Hosting, database, and authentication (including Supabase and our hosting provider)
• Shipping and fulfillment partners
• Email and communications tools
• Analytics and advertising partners when you consent to non-essential cookies (for example Google Analytics, Google Ads, Meta/Facebook Pixel and Conversions API, TikTok). See our Cookie Policy for details

Some providers may process data in the United States or other countries. When we transfer personal information outside Canada, we take steps appropriate under PIPEDA to protect it.

We may also disclose information when required by law, to enforce our policies, or to protect rights, property, or safety.

Cookies and tracking

We use essential cookies for cart, security, and site function. Analytics and advertising cookies load only after you choose Accept all on our cookie banner (or change preferences later). You can manage cookies in your browser and review categories in our Cookie Policy.

Your rights

Subject to limited exceptions in law, you may request access to, correction of, or deletion of personal information we hold about you. You may also withdraw marketing consent at any time (unsubscribe links in our emails, or contact us).

To exercise these rights, email info@limitlesstire.com with subject Privacy Request, or write to our Privacy Officer at the address above. We may need to verify your identity before responding. You may also contact the Office of the Privacy Commissioner of Canada if you have a complaint we cannot resolve.

How we protect information

We use reasonable administrative, technical, and physical safeguards, including HTTPS/TLS for data in transit and restricted access to systems that hold personal information. Payment card data is handled by our PCI-compliant payment provider. No method of transmission or storage is completely secure.

Retention

We keep personal information only as long as needed for the purposes described above, or longer where tax, accounting, warranty, or legal requirements apply. We then securely delete or anonymize it where practicable.

Children

Our website and services are directed to adults and vehicle owners or authorized buyers. We do not knowingly collect personal information from children under 13. If you believe we have done so, contact our Privacy Officer and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. The Last Updated date at the top of this page will change when we do. Continued use of the site after changes means you acknowledge the updated policy.

Related policies

Please also review our Terms of Service, Cookie Policy, Return & Refund Policy, and Shipping Policy.

Contact us

Limitless Tire Group Inc., 37 Kodiak Crescent Unit 16, North York, ON M3J 3E5, Canada. Email: info@limitlesstire.com. Phone: 1-647-748-8473. Business Number (BN): 843683707.