This lesson will provide an overview of the franchise, its history, its mission, and the products and services offered.

Objectives:

• Understand the history and mission of the franchise
• Understand the products and services offered by the franchise
• Understand the target market and demographics of the franchise
• Understand the competitive advantage of the franchise

Lesson Content:

• Introduction to the franchise: A brief overview of the franchise’s history, mission, and values
• Products and services offered: A detailed overview of the different types of rims and tires, vehicle lifts and lowering products and services offered by the franchise, including features, benefits, and pricing
• Target market and demographics: Information on the target market and demographics of the franchise, including information on the typical customer and their needs
• Competitive advantage: An overview of the competitive advantage of the franchise, including information on how the franchise stands out in the market

Activities/Assessments:

• Quiz on the history and mission of the franchise
• Group discussion on the target market and demographics of the franchise
• Research and presentation on the competitive advantage of the franchise